The term “Content is king.” is a well-known fact by almost every marketer now. Actually it was on January 3, 1996, when Bill Gates published the essay titled “Content is King” which states that content will play a very crucial role in the future of the then-emerging Internet.
Every business which invests in the content have different kind of targets (aka KPIs), mostly it’s about increasing organic traffic. Yet, most of us miss one point: increasing leads and brand awareness may also be sub-purposes. Increasing organic traffic may be great when you look at the number of organic visits to your website, are those people visiting your site related to what you offer as a business though? Will they convert?
As stated in Harris Myers Business Development’s “Here are 7 Reasons Why Content is Still King in 2017” info-graphic shared here, content builds SEO. (Or vice versa) 93% of online experience begins with a search engine. So improving content is more like a “must”, not just a “nice-to-have”.
In this podcast episode, we gathered 7 most common improvement areas we have seen in the world of content. Let’s see all 7 of them right below:
If you have any comments or suggestions to add in this list, please let us know by tweeting at us @AgencyConverged.
Hope you enjoyed!